Field marketers narrow event portfolios as top-tier sponsorships gain ground
Jake Nathan
•
Jun 5, 2026
How SaaStr rebuilt its sponsor base around AI-native buyers in 12 months
Jake Nathan
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Jun 3, 2026
Aderant's Event Director on the Framework for Bespoke Executive Events
Jake Nathan
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Jun 1, 2026
How Labcorp and Argen are moving event personalization past the name tag
Jake Nathan
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May 29, 2026
How a field marketing veteran measures every B2B event against a 3x closed-won return
Jake Nathan
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May 27, 2026
CHEQ's Amy Holtzman on the B2B event playbook most marketers keep getting wrong
Jake Nathan
•
May 26, 2026
