Jun 5, 2026
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2 min read
Vendelux's 2026 trends report on the cut from 20+ events to 5-10, and the platinum-vs-bronze math driving the concentration.
Jun 3, 2026
1 min read
SaaStr founder Jason Lemkin on swapping 75% of his sponsor base in a year and what every B2B event organizer should learn from the churn.
Jun 1, 2026
25-year event veteran Stephanie Hunicke on the purpose-people-experience order that makes VIP roadshows and exec dinners actually move pipeline.
May 29, 2026
Labcorp's Jody Hall and Argen's Michelle Khair on the methodology shift that's making personalization scale at trade-show size.
May 27, 2026
Field marketing veteran Kayla Drake on the post-event tracking discipline that decides whether a B2B event earns a second budget.
May 26, 2026
The CHEQ CMO on staying until the end, designing a reason to engage, and why niche events outperform the megashows for smaller B2B brands.
