https://www.eventmarketingletter.com/ 2026-06-08 https://www.eventmarketingletter.com/archive 2026-06-07 https://www.eventmarketingletter.com/subscribe 2026-06-07 https://www.eventmarketingletter.com/authors 2026-06-08 https://www.eventmarketingletter.com/authors/jake-nathan 2026-06-04 https://www.eventmarketingletter.com/p/how-a-field-marketing-veteran-measures-every-b2b-event-against-a-3x-closed-won-return 2026-06-08 Event Marketing Letter en 2026-06-08T01:43:06Z How a field marketing veteran measures every B2B event against a 3x closed-won return https://www.eventmarketingletter.com/p/how-labcorp-and-argen-are-moving-event-personalization-past-the-name-tag 2026-06-08 Event Marketing Letter en 2026-06-07T21:19:47Z How Labcorp and Argen are moving event personalization past the name tag https://www.eventmarketingletter.com/p/cheq-s-amy-holtzman-on-the-b2b-event-playbook-most-marketers-keep-getting-wrong 2026-06-08 Event Marketing Letter en 2026-06-07T21:14:12Z CHEQ's Amy Holtzman on the B2B event playbook most marketers keep getting wrong https://www.eventmarketingletter.com/p/aderant-s-event-director-on-the-framework-for-bespoke-executive-events 2026-06-07 Event Marketing Letter en 2026-06-07T21:07:53Z Aderant's Event Director on the Framework for Bespoke Executive Events https://www.eventmarketingletter.com/p/how-saastr-rebuilt-its-sponsor-base-around-ai-native-buyers-in-12-months 2026-06-07 Event Marketing Letter en 2026-06-07T20:49:03Z How SaaStr rebuilt its sponsor base around AI-native buyers in 12 months https://www.eventmarketingletter.com/p/field-marketers-ditch-20-event-playbooks-as-platinum-sponsorships-outperform 2026-06-07 Event Marketing Letter en 2026-06-07T20:41:14Z Field marketers narrow event portfolios as top-tier sponsorships gain ground